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What is a landing page?

A landing page is a page that you want to capture information about a potential buyer of your products, by getting them to contact you.… Show More

A landing page is a page that you want to capture information about a potential buyer of your products, by getting them to contact you. It usually consists of relevant information about the item they were searching for, and a call to action directing them to do something next. This could be filling out a form, taking them to another page on your website or could be as simple as your phone number to call you. Show Less

What is PPC?

Pay Per Click is bidding on the advertising sections of a search results page that are usually on top or side of the page. The… Show More

Pay Per Click is bidding on the advertising sections of a search results page that are usually on top or side of the page. The process of this type of advertising is almost like an auction, that is based on the amount you want to spend for that particular keyword search. You pay if a user clicks on the ad. Depending on the competition of the keyword, you could pay anywheres from a few cents up to $50 per click. Our Pay Per Click specialists can help build you a program that is optimized to get you the most relevant clicks to a landing page on your website to help capture the lead for your business. Show Less

I don’t know anything about social media. Will you help me manage my business’ social media?

MacRAE's is here to help. We help setup your social media presence and will provide you with best practices on how you can manage and… Show More

MacRAE's is here to help. We help setup your social media presence and will provide you with best practices on how you can manage and engage your business' social media on your own. Show Less

Do you create Mobile sites?

We can assist you in creating an adaptive site that works on all computers and devices, or if you want to leave your desktop site… Show More

We can assist you in creating an adaptive site that works on all computers and devices, or if you want to leave your desktop site as is, we can make just the mobile version for you. Show Less

I already have a website. Are there what other services do you provide?

MacRAE'S doesn't just create website and mobile sites, we can also consult with you to take a look at how your current website is performing.… Show More

MacRAE'S doesn't just create website and mobile sites, we can also consult with you to take a look at how your current website is performing. We can assist with the Search Engine Optimization of your site to try drive more traffic and assist you with reporting tools so you can track your site's activity. Show Less

What happens on the day of the shoot?

Our Videographer will be on-site for approximately ONE hour. The first part will involve setting-up and reviewing the location. This would be time for you… Show More

Our Videographer will be on-site for approximately ONE hour. The first part will involve setting-up and reviewing the location. This would be time for you to point out any area(s) that you would like us to film and any area(s) that might be off-limits. The second part is shooting the video. Show Less

Who chooses the music for my video?

Our skilled Post-Production Team will select the music from our in-house library of over 10,000 professionally-recorded and licensed songs. They will consult your completed Video… Show More

Our skilled Post-Production Team will select the music from our in-house library of over 10,000 professionally-recorded and licensed songs. They will consult your completed Video Guideline Form to ensure that they choose music that is in keeping with the style and tempo of your video. Show Less

Can I use my video on my website?

Absolutely! Once the video is complete we encourage you to put the video on your website, your YouTube Channel and share through social media. If… Show More

Absolutely! Once the video is complete we encourage you to put the video on your website, your YouTube Channel and share through social media. If you don't have this set up, not to worry. We can assist you with that too! Show Less

Do I have to prepare a script and be in the video?

We use your completed Video Questionnaire to assist our Videographer in capturing the best footage for the style of video you choose. If you feel… Show More

We use your completed Video Questionnaire to assist our Videographer in capturing the best footage for the style of video you choose. If you feel comfortable in front of the camera, we would like to film you stating some key points about your business. If you would rather not appear in the video, then we can record some audio of you speaking but if you don't feel comfortable with that, you can provide us with a written narrative and we can produce a professional voice-over in our studios. Bottom line: there is no need to worry! The real magic happens in our leading Post-Production facilities and you will only need to say a few words to give us what we need to deliver an effective Online Video Commercial for your organization. Show Less

How long does it take from start to finish?

Our production time varies. Typically it runs about 20-30 business days from the time you place your order and fill out your Video Questionnaire until… Show More

Our production time varies. Typically it runs about 20-30 business days from the time you place your order and fill out your Video Questionnaire until the Online Video is fully completed. Show Less

What are Search Results?

When a user enters a keyword into a search engine, the search engine will deliver a page listing 10 pages that they feel have the… Show More

When a user enters a keyword into a search engine, the search engine will deliver a page listing 10 pages that they feel have the best content, and most reliable sites based on the keyword entered. The search results page may also present advertising at the top or side of the page that companies can bid on to be shown there. This is called Pay Per Click advertising (PPC). Show Less

What is Search Engine Optimization?

Search Engine Optimization (SEO) is optimizing your website in a way that is easy for Search Engines such as Google, Yahoo and Bing can easily… Show More

Search Engine Optimization (SEO) is optimizing your website in a way that is easy for Search Engines such as Google, Yahoo and Bing can easily crawl the content so that it knows how to rank your pages in search results. Show Less

How do I choose my keywords?

We will consult with you on who your target audience is, the services and products you offer and the locations that you would like to… Show More

We will consult with you on who your target audience is, the services and products you offer and the locations that you would like to rank for. We then do extensive keyword research putting together a report showing the keywords that we think are best for your business. Show Less

What are keywords?

Keywords are the words or phrases that you add to your website to help your page index and rank on search engines such as Google.… Show More

Keywords are the words or phrases that you add to your website to help your page index and rank on search engines such as Google. Keywords are added into the content, as well as Titles, Descriptions and URLs in order to get your page or site to appear higher in the search results. Show Less

How important is keyword research before undertaking an SEO program?

Great keyword research is the key to great amounts of web traffic. Your site needs to rank well for the keywords potential customers are using… Show More

Great keyword research is the key to great amounts of web traffic. Your site needs to rank well for the keywords potential customers are using to find your product or service. Without knowing the best keywords to optimize for there is no way to leverage important keywords to increase traffic. We perform a thorough analysis of your industry, keywords & competition to provide you with the best chance of success. Show Less

The best definition of SEO – as written by Danny Sulivan

“SEO — search engine optimization — is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major… Show More

“SEO — search engine optimization — is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines have such listings, where web pages, web sites and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.” Without optimization the chances of ranking a site for well performing keywords is quite low. Show Less

Do I need to SEO? How do the search engines look at SEO – Search Engine Optimization?

Unless your site is in a very unique / obscure industry without competition, you need to search engine optimize your site. As for the search engines,… Show More

Unless your site is in a very unique / obscure industry without competition, you need to search engine optimize your site. As for the search engines, Google, being the largest of them, recommends SEO. They have provided a page for business / website owners to refer to when choosing a reputable SEO company. The page can be found here – Before you hire a professional SEO Service. Show Less

What is the difference between SEO – Search Engine Optimization & SEM – Search Engine Marketing?

Search engine marketing uses SEO as defined above, but also encompasses a number of web promotion techniques. These include but are not limited to Search… Show More

Search engine marketing uses SEO as defined above, but also encompasses a number of web promotion techniques. These include but are not limited to Search Engine Submission, Search Engine Optimization – SEO & PPC – Pay Per Click Campaign Management. Show Less

How much does it cost?

Well that depends on the competitiveness of your industry keywords, the current state of your website and your desired results. Niche industries with obscure keywords… Show More

Well that depends on the competitiveness of your industry keywords, the current state of your website and your desired results. Niche industries with obscure keywords like “absorptive acoustic barrier” are much less competitive than say “real estate agent”. That said, you should look to have your site & market assessed to get an accurate picture of your options. For a better understanding of approximate costs please review our SEO Packages. From creative development to digital marketing strategy, WordPress development, video production, and social channels, we have the experience and the proven track record to produce dynamic content that inspires, that attracts attention – that sells! Whether it’s by phone, web or direct to consumer, our campaigns excite the mind and engage customer reaction. Show Less

Can we add more keywords or upgrade our package after we’ve started our campaign?

Absolutely! At any time if you want to change your package, please call us toll free at 1-844-990-6111 or Contact us here and someone will… Show More

Absolutely! At any time if you want to change your package, please call us toll free at 1-844-990-6111 or Contact us here and someone will be in touch with you to make changes to your account. Show Less

Will I need SEO forever?

Not necessarily. Ongoing SEO for your business is a healthy way to increase an ongoing increase the number of visitors that you get to your… Show More

Not necessarily. Ongoing SEO for your business is a healthy way to increase an ongoing increase the number of visitors that you get to your site. Once the end of the first campaign is finished, you should be seeing yourself highly ranked for the keywords that we targeted in the beginning. We typically have an eighty-five percent retention rate where clients come back to us and re-sign a contract for another six months or another year, and we will try to target additional keywords, and even additional industries. If you happen to be a catering company, maybe you want to move into the film industry catering into corporate catering, into wedding catering if you’re not already there, and you can expand the key words that you go after from there. That’s typically what most of our clients do at the end of their first campaign. Show Less

Does SEO increase my company’s value? How?

SEO will absolutely increase your website and company value. When you build a strong SEO infrastructure, you are building an ongoing lead creation machine that… Show More

SEO will absolutely increase your website and company value. When you build a strong SEO infrastructure, you are building an ongoing lead creation machine that even if left alone will continue to produce quality leads for you that you would otherwise have to pay for elsewhere. Show Less

Does MacRAE’S have any testimonials that I can see?

You can check out our Google local reviews page as well as check out the testimonials on our website. Additionally, and as we recommend to… Show More

You can check out our Google local reviews page as well as check out the testimonials on our website. Additionally, and as we recommend to all of our clients, if you type in 'MacRAE'S Marketing review' or 'MacRAE'S Marketing rip off', or 'problem', or 'scam' or anything that we normally recommend for our clients to make sure that they’re not found for, you will find anything associated with MacRAE'S Marketing is positive. Show Less

How do I sign up with MacRAE’S?

Use our convenient quote form or our contact us form to send us an email or quote request. Typically we like to start by having… Show More

Use our convenient quote form or our contact us form to send us an email or quote request. Typically we like to start by having a long conversation with you about your business in particular as well as your industry, from there we will go through and do an assessment. We don’t necessarily take every client. We do have a velvet rope policy where we like to make sure that, as a company, you are a good fit with us, and from there we’ll go ahead and we will either offer you one of our standard packages or, a lot of times, we will put together a custom tailored inbound marketing program for you. Show Less

I’ve created my site but its not showing up on Google, Yahoo, Bing or any other search engine?

This is not usually the result of a ban or penalization by the search engines. More likely is that your site is not well optimized… Show More

This is not usually the result of a ban or penalization by the search engines. More likely is that your site is not well optimized for the search keyword phrases you are using to try to find it. Your site may not be readable by the engines or it may be using scripts that hamper or prevent search engine spiders from properly indexing your site. Regardless of the reason, a site that is hard to find is a site with few visitors. Show Less

Can I cancel my campaign before the contract ends?

If you want to cancel, contact us toll free at 1-844-990-6111. Of course we will want to know why you want to cancel, but typically we allow… Show More

If you want to cancel, contact us toll free at 1-844-990-6111. Of course we will want to know why you want to cancel, but typically we allow our clients to leave a campaign if they are either not seeing results or it’s become a budget constraint for them. Show Less

My keyword rankings are going up and down? Is this normal?

That is normal, you will see a staggered or stepped increase as there’s a lot going on, we’re building links to your site, we’re changing… Show More

That is normal, you will see a staggered or stepped increase as there’s a lot going on, we’re building links to your site, we’re changing your content. At the same time Google is making ongoing changes to it’s algorithm. Yahoo and Bing do the same and follow suit. So you will see stepped changes. You should take a step back and have a look at more the overall picture on a 30 or 60 day timescale. Show Less

Now that I have started my SEO campaign, whats next?

Once you start on our campaign one of our staff members will walk you through the next steps. Typically we will be optimizing your local… Show More

Once you start on our campaign one of our staff members will walk you through the next steps. Typically we will be optimizing your local listings first and going through your link profile, doing a content assessment on your website to see where we need to make changes. Most changes are done in month one, that includes building any social profiles that need to be made, building your Google local listing, your Yahoo listing, your Bing listing, should they be included as well, and changing or adding the content on your site. Month two and onward we start to build links and start to do ongoing content creation, either as part of a blog or as additional pages. At the end of the day, link building is the big thing that we bring to the table and we provide. But that’s what you should expect in terms of the work that we do on our end in terms of expected results you should be seeing ranking changes within 30 to 60 days on your campaign, with those ranking changes peaking towards the end of the campaign that we’ve designed for you. You should also expect to see those rankings stay and last for quite a while to come. Show Less

Can I just get my web designer to do my SEO?

MacRAE'S has been doing SEO since 2000. It is not something that is related to web design. In fact, the main partners of MacRAE'S Marketing are not… Show More

MacRAE'S has been doing SEO since 2000. It is not something that is related to web design. In fact, the main partners of MacRAE'S Marketing are not necessarily good web designers. We do employ staff that are great web designers. What SEO requires is a good understanding of the data in terms of the math revolving around the amount of visitors for particular key words. And it’s also a good understanding of the language used to find particular products and services. We have to geographically map that for the local searches which encompasses most of our clients. At the end of the day, SEO really doesn't have anything to do with web design. It’s sort of like having the mechanic try and sell the car. It just doesn't work that way. Show Less

Wouldn’t it be just as effective to buy pay-per-click?

At this point in 2015, pay-per-click and SEO have changed a lot since 2008 and 2009 when I would recommend to a client that SEO… Show More

At this point in 2015, pay-per-click and SEO have changed a lot since 2008 and 2009 when I would recommend to a client that SEO was absolutely primary. However, at this point it is important to consider a mix of SEO, social media and pay-per-click. SEO and social media are like building infrastructure. It’s like owning a car versus renting a car. You put in the effort to build in your SEO structure - you build the length, you develop the content on your site and what you get is a lead generation engine that works 24-7 without you paying anything. However, as of 2012, Google, which is still the major player for search engines, has really changed search result pages so that pay per click is starting increase in it’s effectiveness in terms of in that channel how many clicks you get versus organics? So, to answer the question shortly, SEO is important because it brings in leads. Once it’s built and developed, it brings them in free of charge, 24/7, and acts as a sales person for you. Show Less

Can I rank for as many keywords as I want?

Sure you can. But it’s budget dependent. The more keywords that you want to rank for, the more it’s going to cost you. Show More

Sure you can. But it’s budget dependent. The more keywords that you want to rank for, the more it’s going to cost you. Show Less

How long will it take to see SEO results?

If you are a brand new website and you are going after competitive keywords you are looking at anywhere from three months to a year… Show More

If you are a brand new website and you are going after competitive keywords you are looking at anywhere from three months to a year to possibly two years, depending on how or what your industry is. If you have an existing site, if you’ve been up for let’s say a year or two years, you already have some links built back to your site and you are not in a very heavily competitive environment, and sometimes rankings are achievable withing 30 to 60 days. We are very upfront and straight forward with you in terms of what you should expect in terms of your ranking improvement increases and typically it is fairly accurate. Show Less

Is all SEO the same?

No. Not all SEO is the same. There is strong SEO, there is weak SEO. The former would be provided by legitimate companies depending on your… Show More

No. Not all SEO is the same. There is strong SEO, there is weak SEO. The former would be provided by legitimate companies depending on your budget and what you actually want to achieve. There is also a million shades of black to gray to white hat SEO as we term it in the industry. And that is, black hat SEO is somebody that is clearly flaunting the rules that the search engines put up whether you use cloaked pages, or whether you use scripts to try and convince the search engines that they should be ranked for a particular key word when indeed they shouldn’t. White hat SEO revolves around legitimately building links to your site, creating great content, and making sure that your site is relevant to the key words that you want to be found for. Show Less

What is SEO and why does my company need it?

SEO stands for search engine optimization. For a company like us, what we do is we build legitimate incoming links to you we make sure… Show More

SEO stands for search engine optimization. For a company like us, what we do is we build legitimate incoming links to you we make sure that your website copy is relevant for the keywords you wanna be found for. If you’re a limo company in particular city say Oakville, you want be found and the keywords Oakville limo in one of your potential client searches. Just putting up a website doesn't necessarily achieve that. What you want to you know, the pages on your website to say, like Oakville limo. If you were a real estate company in Burlington, you’d want to be found lets say going through real estate listings, going through homes for sale. And as an SEO practitioner, as a Search Engine Optimization company, what we do is make sure that number one your site says what it is found for, and number two that you have incoming links from sites within your industry and from other quality sites coming back to you that give you some value and help you rank in search engines. Show Less

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