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Inbound Marketing

Inbound Marketing Services Agency

Inbound sales is the proven methodology for business growth in the digital age; it’s the most effective method of doing business with today’s always-connected B2B buyers.

Inbound marketing attracts your target prospects through digital content that is of value to them and truly engages them. It does that at a time and place that naturally suits them… when they are looking for solutions. It is matching messages with interest levels, nudging your potential buyer along the “path to purchase funnel” in a natural way that feels good for this buyer.

This is the new “inbound methodology” that is a much more passive sales model. Inbound marketing generates extremely high lead conversion rates at a 60% lower cost per lead!

Arrow MacRAE’S Inbound Marketing Buyer Journey and Sales Funnel

 

MacRAE’S Creates this Customer Journey with You

Plan Plan

Where you’ve been
and where you need to go

We start with a comprehensive analysis in order to come up with a
strategic plan to meet your business objectives.

  • Inbound Marketing Strategy and Execution Plan
  • Goal Setting and Defining of Key Performance Indicators (KPIs)
  • Integration with current Marketing Plan
  • Define Core Target(s) and create Profile(s)
  • Knowing and Defining Marketing and Sales Qualified Leads
  • Competitive Analysis
  • Define Keywords that will drive incoming web traffic

attract Attract

  • Plan One
  • Plan One
  • Plan One

Turning strangers
into visitors

Now that we have profiled your ideal buyers we have insight on their pain points and their needs. We turn this insight into valuable content attracting inflowing visitors to your website and other digital platforms

  • SEO (Search Engine Optimization)
  • PPC (Pay Per Click)
  • Blog Posts
  • Social Media
  • Website Content
  • Videos

attract CONVERT

  • Plan One
  • Plan One
  • Plan One

Turning visitors into leads

There now is action on your online platform. You have visits and likes and shares. We help you turn these into leads by offering visitors a “content offer” and invitation to connect.

  • Optimized Landing Pages
  • Forms to capture Prospect’s Data
  • Call to Action
  • Downloads:
    • – e-books
    • – whitepapers
    • – infographics

LEARN MORE Free download Free Download

Greatest B2B

attract CLOSE

  • Plan One
  • Plan One
  • Plan One

Turning leads
into customers

This is the moment. You have shown value and they have shown
you interest in return. Now we focus our effort on nurturing that interest into a purchase decision becoming an inbound sale

  • Email Marketing
  • Nurturing Tactics
  • Online Campaigns / Special Offers
  • Lead Scoring
  • Webinars

attractDELIGHT

  • Plan One
  • Plan One
  • Plan One

Turning customers
into promoters

There is no better marketing than word of mouth, plus existing customers spend 67% more than new customers. Two great reasons to delight the people that have purchased from you.

  • Social Media
  • “Smart” Content
  • “Smart” Call to Actions
  • Email Marketing
  • Upsell Opportunities
Get Started Now Get Started Icon

Inbound Marketing Buyers Journey Funnel


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