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Our Process

Our Process

MacRAE’S Marketing is a full-service, results-based Internet marketing company. We begin with a comprehensive consultation to learn as much as possible about your company, the marketing initiatives that you are executing, and your short-term and long-term goals. We also take the time to thoroughly analyze your website and share our plan with you to improve your ranking as well as a thought out strategy that will take into account your competitors and your target audience and will meet your goals and objectives.

Comprehensive Consultation and Needs Assessment

As part of our comprehensive consultation and needs assessment process, we will start by reviewing your existing marketing initiatives to understand where you stand currently with your advertising initiatives. We will also perform a website audit of your current site to gain an idea of what is working and what is not working. In addition, we will discuss your short-term and long-term goals to understand what it is that you hope to achieve. We conclude our consultation process by reviewing a marketing proposal based on your products, budget, and goals.

Define Your Objectives

Our customized advertising programs are designed to improve your search engine ranking for targeted searches while also increasing organic and/or paid traffic to your website. We will also capture and convert this traffic to help increase online visibility and branding. Our team of experts will also introduce new online networking platforms, social media, video, and blogs to help you achieve your goals.

Implementation

As necessary, we will design or redesign your website and mobile site. In addition, we will resolve all errors and SEO issues discovered during our comprehensive website audit. Our team will also implement analytics that will confirm your ROI. Milestone meetings will be conducted to review the entire process and ensure you are kept up to date.

Continued Success & Growth

At MacRAE’S, we understand that a solid advertising campaign is based on not just implementation but also intensive follow-up. As part of the follow-up process, we will work with you to continue improving rankings with monthly SEO. We will also provide ongoing content creation for your site and blog as well as ongoing verification of website performance.

Proven Knowledge and Experience

At MacRAE’S, we have a team of dedicated specialists with 15 years of experience in helping companies just like yours achieve their goals. Because of our keen experience and industry knowledge, we can deliver exceptional guidance to help your company move ahead of the competition. As the business world has become increasingly competitive, it has become more important for companies to make sure their online presence is optimized to the greatest degree possible.

At MacRAE’S, we are dedicated to staying on top of the continually changing world of online marketing and advertising to provide you with a comprehensive suite of services to help you get ahead and stay ahead. Contact us today to find out more about how we can help your company.

Contact us today for a free no pressure consultation – 1.877.629.6104
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