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Important Industrial Website Design Tips for Manufacturing Companies

March 14, 2016 Peggy Owen

As search engines continually release new algorithms, it has become increasingly important for companies to ensure that their website is able to keep up with emerging trends. Redesigning a website can be time-consuming and labor-intensive,…

Industrial Website Design Tips
How Manufacturing and Distributing Industries can Leverage the Power of Videos Marketing

March 2, 2016 Peggy Owen

Video marketing has rapidly become a popular way of driving traffic to a website and gain the attention of prospects, but manufacturing companies often struggle with the best way to incorporate video marketing into their overall industrial marketing…

Manufacturer video promotion
Sales Oriented Social Media Strategy for B2B and Industrial Businesses

February 24, 2016 Peggy Owen

Most social media marketing tips tend to be geared toward the business-to-consumer crowd. Even so, business-to-business companies can still benefit from a strong social media marketing strategy. The problem is that most manufacturing companies do…

B2B social media marketing
Online B2B Marketing Strategies for Industrial Manufacturers and Distributors

February 4, 2016 Peggy Owen

For industrial manufacturers and distributors, B2B industrial marketing can sometimes be a bit confusing. While it is still important to drive highly targeted traffic, the process of doing so can be somewhat different than with…

B2B Marketing Strategies
Content Marketing Strategy for Industrial Manufacturers and Distributors

January 27, 2016 Peggy Owen

For most industrial manufacturers and distributors, it can be difficult to rise above the competition. One of the reasons this can be so challenging for distributors is that their competition typically has the same type…

industrial content marketing
What to Expect from the Content Marketing Company You Hired

January 18, 2016 Peggy Owen

Content marketing has become increasingly important over the years, particularly in light of changes introduced by Google emphasizing quality content. Content marketing involves a strategic approach focused on the creation of relevant, valuable content used…

X content marketing company
Ultimate Guide to On Page SEO for Ecommerce Websites

January 11, 2016 Peggy Owen

Getting more traffic and driving more sales are the goals of most ecommerce website owners, but many people quickly become confused about where they should begin with SEO for ecommerce. On page optimization is a…

On Page SEO
Thinking of Hiring an Online Marketing Consultant? Don’t Forget to Check These Essential Skills

January 4, 2016 Peggy Owen

When considering hiring an Internet marketing consultant, it’s important to make certain that the person you hire has the right skills. As is the case with any professional, some online marketing consultants are great while…

Internet marketing consultant
Seriously! You Don’t Want to Miss These Effective Link Building Strategies

December 28, 2015 Peggy Owen

While link building is often considered one of the most challenging aspects of search engine optimization, it can also have a tremendous impact on how your website ranks in search engine results. What exactly are…

Link Building Strategies
How to Leverage Your Existing Content to Drive More Traffic

December 16, 2015 Peggy Owen

Practically any SEO guide you read and any content marketing services company will expound upon the importance of publishing fresh, new content on a regular basis. Certainly, new content is important to keep readers coming…

Content Marketing Company
Do’s and Don’ts of Facebook Marketing

December 9, 2015 Peggy Owen

With approximately 1.5 billion users, Facebook offers an incredible platform for getting your message across to your target audience. In order to make the most of that opportunity, however, it is important to ensure you…

Facebook Marketing
Why You Need Image Optimization

December 2, 2015 Peggy Owen

Why You Need Image Optimization for Your Website Here’s a little secret: people all around the world are currently looking online for – and buying – products and services just like the one your business…

Image Optimization
Consider Working with Us

November 26, 2015 Peggy Owen

Are you under contract, but unhappy with your results….Consider working with us! Many businesses choose to work with MacRAE’s Marketing because of the multiple benefits that are provided. We are unique in our approach because…

Google’s Algorithms Infographic

November 19, 2015 Peggy Owen

Check out this Google’s Algorithms Infographic. It showcases a timeline of when the algorithms were launched and all of the updates that have occurred.   The original infographic source is available here, with Data Sources from…

Why Google+, Google+ Local and Google+ My Business all Matter

November 17, 2015 Peggy Owen

Google is one of the biggest innovators in the industry, and they have taken the next step into the future with Google+ Local. This new networking feature helps people within the same area connect with…

Add Authority to Your Content Marketing with Surveys

November 9, 2015 Peggy Owen

Content has always been considered the King of the Internet, but in recent years, content marketing has gained even more prominence as search engines such as Google have placed increased importance on the quality of…

add authority to your content
Easy Ways Marketers Can Increase Their Digital Marketing Budgets

October 28, 2015 Peggy Owen

If you’re involved in digital marketing, there’s a good chance you have already encountered a situation in which you feel as though you must justify the value of digital marketing while vying for an increase…

digital marketing budget
Effective SEO Strategies to Integrate into Your New Search Engine Optimization Plan

October 15, 2015 Peggy Owen

As is the case with anything else when it comes to online marketing, your search engine optimization plan should never remain static. Search engines, such as Google, are continually updating their algorithm, which means you…

Search Engine Optimization Plan
How to Increase Website Traffic — 20 Important Tips to Follow

October 7, 2015 Peggy Owen

Whether you are just beginning a new startup or you have been in business for a while, it is important to ensure your business has a steady flow of visitors. Learning how to increase web…

20 tips to increase website traffic
Vital Factors That Could Be Slowing Down Your Website’s Performance

August 18, 2015 Peggy Owen

Page loading time is easily one of the most important factors related to your website’s performance. If your website runs too slowly, visitors are much more likely to leave. In fact, statistics indicate that an…

Easy Tips for Boosting the Performance of Your Business Blog

August 14, 2015 Peggy Owen

Today, it seems as though businesses in every industry have their own blog. While there are certainly other content marketing strategies you could use, blogging offers a number of benefits, including ease of publishing, optimization,…

easy tips for boosting
Help Your Mobile Website Convert with These Tips

August 11, 2015 Peggy Owen

Recently, there has been a tremendous amount of buzz regarding mobile-friendly algorithm changes instituted by search engines. Given the amount of traffic that has increased from mobile devices over the last year, such changes certainly…

Designing a Mobile Friendly Website
Managing Unrealistic SEO Expectations

July 30, 2015 Peggy Owen

In the last few years, there have been numerous changes in the SEO industry. As a result of those changes, it is now necessary to approach SEO differently. Unfortunately, many SEO firms often fall into…

SEO Agency
Effective Search Engine Optimization Tips

July 14, 2015 Peggy Owen

Regardless of the industry in which you are involved, it is imperative that you have effective search engine optimization strategies in place. An effective SEO strategy helps increase the ranking that Google and other search…

Effective search engine optimization tips
How to Get Found Online

July 9, 2015 Peggy Owen

Marketing has always served as the baseline for connecting buyers with sellers. Today, the most effective form of marketing is online marketing. This means learning how to get found online. In order to be competitive,…

Increase website visibility
A Guide to Driving Traffic to Your Website

July 6, 2015 Peggy Owen

Driving traffic is often cited as one of the most significant challenges in online marketing today. Wondering how to get more traffic to your website? You can try the following techniques. Testing Your Website One…

how to get more web traffic
Driving High Quality Traffic with Effective Link Building Strategies

June 30, 2015 Peggy Owen

Over the years, there have been numerous strategies for driving traffic to one’s website. Regardless of the many strategies that have come and gone, one technique that remains truly effective is link building. Before you…

Gain natural and authority links
Using Google’s Disavow Tool to Eliminate Unnatural Links

June 17, 2015 Peggy Owen

If you have not yet used Google’s disavow tool, you might want to begin. There is a good chance that you could have unnatural links pointing to your website if your site has been up…

SEO Strategies that Are Still Effective

June 2, 2015 Peggy Owen

Last year, Google engaged in a number of algorithm updates that has resulted in intensive panic among many marketers. Ultimately, Google hopes to boost the visibility of high-value pages while lowering that of low-value pages.…

Search engine optimization strategies and techniques
A Comprehensive Approach to Link Building

May 19, 2015 Peggy Owen

There are many different ways one can approach link building, but sometimes it can be easy to get caught up focusing on one or two of the same strategies. 1. Spend some Time to Research…

Link Building for SEO
Developing your Video Marketing Strategy

April 22, 2015 Peggy Owen

All the signs indicate that video marketing is now the wave of the future. Even if you are already utilizing video marketing in your business, you might be missing out on significant opportunities without a…

Video Production MacRAEs Marketing
Google’s Armageddon Algorithm Launching April 21st

April 2, 2015 Peggy Owen

Fixing Your Website Prior to Google’s Armageddon Algorithm For almost a year Google has been encouraging companies to make appropriate changes to their website but if nothing has been done, you need to act quickly. Google’s new Armageddon algorithm…

Web Design Trends for 2015

March 25, 2015 Peggy Owen

With the dawn of a new year, it is now time to begin thinking about how new trends will affect web design this year. Below are just a few of the trends you will likely…

How to Rank with Google

March 17, 2015 Peggy Owen

What Will Increase Your Business’ Website Ranking with Google? A business with a high-ranking website in the Google search engine has the best online visibility. Google commands 67% of the search engine market share, and…

What Is Social Media Marketing?

February 15, 2015 Peggy Owen

Social media is certainly no longer a newcomer, but do you really know what is involved in social media marketing? At its most basic level, social media marketing involves the process of driving traffic or…

Vital Elements for a Successful Social Media Strategy

January 29, 2015 Peggy Owen

If you need assistance with launching your social media marketing strategy, the best way to ensure that your strategy works is to make certain it is guided by the right goals and objectives. Begin by…

Easy Steps for Your Social Media Strategy

January 15, 2015 Peggy Owen

Far too frequently, many companies get caught up in the idea of which tools are best for social media rather than designing the best strategy for their specific needs. This can be particularly common as…

How to Improve Website Conversion Rate

December 25, 2014 Peggy Owen

As a website manager, one of the most important statistics that will show you the effectiveness of your webpage is its conversion rate. This rate shows the number of your potential customers that end up…

How to Choose the Best SEO Company

December 7, 2014 Peggy Owen

Selecting an SEO company can be one of the most important decisions in your company’s marketing campaign. The SEO company will be largely responsible for determining the popularity and effectiveness of your website, and this…

Some ofthe Most Important SEO Mistakes to Avoid

November 30, 2014 Peggy Owen

As a business owner, you probably already know that search engine optimization is one of the best ways to attract potential clients. The only problem is that SEO can be fairly complicated, and it is…

SEO Vs Social Media: Is 1 More Effective Than the Other?

November 20, 2014 Peggy Owen

For the past few years, search engine optimization, or SEO, has been the primary focus when it comes to promoting a website and company online. This method is constantly changing as new strategies are developed,…

How to Build Good Quality Backlinks that are Google Friendly

October 22, 2014 Peggy Owen

Getting Started with Creating Good Quality Backlinks Backlinks are the term used to describe a set of links that direct you to another website or page. These can be a great benefit to someone that…

SEO Checklist to Ensure You Use the Most Important Strategies

October 15, 2014 Peggy Owen

As a business owner, you know that your website is one of the most important ways to capture the attention of your target audience. In order to get high rankings on search engines, you will…

SEO Basics and Tips to Get You Started

October 7, 2014 Peggy Owen

Whether you are new to the world of SEO (search engine optimization) or simply want to make sure that you have a good handle on it despite using it for several years, being aware of…

10 Simple Ways to Increase Your SEO Traffic -Part 3

September 24, 2014 Peggy Owen

Ready to Increase Your SEO Traffic? Here are the final 3 Tips. Hopefully you were able to read about the first 7 aspects that you need to consider if you want to increase your SEO…

Major Tricks for Conversion Rate Optimization

August 30, 2014 Peggy Owen

Although it may seem initially confusing, conversion rate optimization (sometimes abbreviated as CRO) is simply the process of making your landing pages, ads, and other elements optimized. This in turn allows you to convert more…

Local SEO Ranking Factors to Keep in Mind When Planning Your Strategies

August 26, 2014 Peggy Owen

If you are in charge of a larger business, then you are primarily concerned with overall SEO strategies. For smaller, local businesses, however, your local ranking can be much more important than the overall ranking.…

Is Link Building Dead or Not?

August 14, 2014 Peggy Owen

For several years now, link building has been one of the most effective ways to build traffic going back to your website. Within the last several months, however, experts have started to point out that…

Guide to Landing Page Optimization

August 7, 2014 Peggy Owen

Most people would agree that the landing page is the most important part of your website. It is the page that your visitors will use to form their first impression of you, and because of…

Turning eTraffic into Foot Traffic?

July 25, 2014 Peggy Owen

How to Convert Your eTraffic Most of the time, we want people to visit us online or give us a call, but it would be even better if they actually came in and shopped around…

Why You Need to have a Blog?

July 17, 2014 Peggy Owen

Businesses Need to have a Blog Too You are probably wondering why in the world your business needs to have a blog. Is it really that beneficial? Do people really read them? The answer to…

Where to Get Citations for Local Business

July 9, 2014 Peggy Owen

As a local business, you will notice a huge improvement in your profits by taking the time to increase your ranking on search engines. In order to do this, you need to use various SEO…

Who Can I Trust for My SEO Services?

June 23, 2014 Peggy Owen

Finding the Right Company for your SEO Services If you’ve been in the market for long enough, chances are pretty good that you’ve tried working with someone in order to increase your SEO ranking. Truthfully…

How to Use Keywords in Your Website

June 10, 2014 Peggy Owen

Are you wondering how to use keywords in your website? Whether you write on a personal blog or run a large ecommerce store, two things hold true: traffic is valuable, and everyone can use more…

The Keys to SEO Success for Your Website

April 16, 2014 Peggy Owen

SEO Success … 50% of Companies are Struggling If you feel lost on where to start, rest assured that you are not alone. Companies know what they need to do in order to accomplish their…

Choosing Keywords for SEO

April 8, 2014 Peggy Owen

The Best Way for Choosing Keywords for SEO Keyword research is one of the most important parts of an SEO campaign. Done properly, choosing keywords for SEO will lay the groundwork for the rest of…

Benefits of Site Maps

April 8, 2014 Peggy Owen

What are the Benefits of Site maps? Site maps are a list of pages on your website. Creating and submitting a Site map is a way to tell a search engine what is on your…

Survey Says …. Results are in on what Industrial Companies’ Greatest Marketing Challenges Are

March 24, 2014 Peggy Owen

Industrial Companies’ Marketing Challenges Our survey revealed some interesting (as well as expected) results for industrial companies’ greatest marketing challenges. Some people had one or two of these marketing challenges, while others felt like all…

Importance of Conversion Rates for Manufacturing Industry and How to Measure Them

March 7, 2016 Peggy Owen

It’s only natural for businesses to want to know how they compare with competitors, and that remains true in the manufacturing industry, as well. Many manufacturing firms want to know how they can accurately determine…

Conversion Rates for Manufacturing Industry
How Industrial Websites Can Reap Benefits of How-to Guides

February 29, 2016 Peggy Owen

How-to guides can be highly effective for helping to boost industrial SEO. While business-to-consumer websites have witnessed tremendous success with these marketing tools, how-to guides can also provide great benefits for B2B industry content marketing.…

Industrial SEO
Tips to Leverage True Power of LinkedIn for B2B Industrial Companies

February 17, 2016 Peggy Owen

Whether you have an existing website or are launching a new website, your company can take advantage of a number of benefits by leveraging the power of LinkedIn. Widely regarded as the preferred social media…

LinkedIn for B2B Industrial Companies
How to Find a Good B2B Digital Marketing Agency

January 29, 2016 Peggy Owen

As the B2B market becomes increasingly competitive, it has become more and more important for companies providing business-to-business services to ensure that they have strong marketing strategies in place. Yet for many B2B companies, strategic…

B2B Digital Marketing Agency
10 Reasons Why B2B Companies Must Invest in PPC Campaigns

January 20, 2016 Peggy Owen

There are numerous reasons why B2B companies should consider implementing a pay-per-click marketing program. In many cases, however, business-to-business companies struggle to understand how to incorporate a B2B industry PPC strategy, and are therefore reluctant…

PPC Campaigns - Lead generation services
Ultimate List of Search Engine Rank Monitoring Tools

January 13, 2016 Peggy Owen

Learning to monitor search engine rankings can often seem a bit overwhelming and even confusing. The good news is that numerous tools can help you with search engine rank monitoring. In fact, you will find…

Search Engine Rank Monitoring Tools
Tips to Save Time on Your Social Media Marketing Efforts

January 6, 2016 Peggy Owen

If it feels as though you are experiencing trouble in finding time to devote to your social media strategy, you are not alone. Social media can comprise a significant portion of your marketing efforts. You…

social media marketing tips
The Difference between Mobile SEO and Desktop SEO

December 30, 2015 Peggy Owen

Do you know the difference between mobile SEO and desktop SEO? For many businesses, the approach to both is often the same. After all, if you’re already doing desktop SEO, why should you need to…

Mobile SEO and Desktop SEO
How to Perform a Detailed SEO Audit for Your Website

December 22, 2015 Peggy Owen

Performing an SEO audit can be vital to ensuring that your website is properly optimized. Along with identifying areas of your website that require improvement, a website analysis can also help ensure that your website…

SEO Audit
How to Identify the Best Time to Share Your Post on Social Media Channels

December 14, 2015 Peggy Owen

Do you know the best time to share content on social media channels? When it comes to social media marketing, the day of the week, the time of day, and even the frequency with which…

social media tips
Awesome Tools to Track Your Website Traffic Statistics — the More the Merrier

December 7, 2015 Peggy Owen

If you find yourself wondering how your website is performing and where your traffic is coming from, there are numerous tools to help you track your website traffic statistics. In learning how to track website…

Tools to Track Your Website Traffic Statistics
Summary of Google’s Main Algorithms

November 30, 2015 Peggy Owen

Annually as online demands and practices change Google is forced to develop new algorithms, which occurs between 500 and 600 times. Typically, changes are small but on occasion, an algorithmic update is quite significant. While…

YouTube & Video : The Next Big Marketing Opportunity

November 24, 2015 Peggy Owen

There are more and more people around the world that are cutting their cable and relying solely on the internet for their news and entertainment. While there won’t be an era where there  is no…

How to Make the Most of Your Social Media Strategy

November 19, 2015 Peggy Owen

Social media marketing is rapidly becoming the method of choice for marketers in all industries. Even so, social media marketing can often be difficult to quantify in terms of return on investment simply because it…

Social Media Strategy and Planning
Choosing the Right Web Host to Meet the Needs of Your Business

November 11, 2015 Peggy Owen

Choosing a web hosting service is one of the most important decisions you can make for your website. Yet, selecting the right web hosting service can often times feel overwhelming. Many of the web hosting…

web hosting service
How to Perform a Social Media Audit to Improve Your LinkedIn Business Page Results

November 3, 2015 Peggy Owen

When it comes to professional social networks, LinkedIn is currently the leader. Boasting more than 4 million business pages, LinkedIn is the place to gain the attention of prospective clients. If you are not receiving…

LinkedIn Business
Understanding the New Changes to the Way that Facebook Charges Advertisers

October 26, 2015 Peggy Owen

If you’re like many marketers today, there is a good chance that you are already advertising on Facebook. Whether you are currently advertising on Facebook or even if you are just considering advertising on the…

Facebook Advertisers
10 Questions to Ask Online Marketing Consultants Before Hiring One

October 9, 2015 Peggy Owen

For most small to midsize business owners, the process of hiring help, including an Internet marketing consultant, can be somewhat of a daunting process. Unfortunately, many businesses simply do not know what to ask when…

Online Marketing Consultants
Can’t Miss Tips for Building an Engaging Facebook Page

August 20, 2015 Peggy Owen

Congratulations! You have made the decision to set up a Facebook page for your business. Or, perhaps you are just interested in maximizing your existing page. Whatever the case may be, given the fact that…

Facebook page for your business
Should You Be Investing More in Social Media?

August 16, 2015 Peggy Owen

Social media has rapidly swept the Internet, becoming the preferred method for brands of all sizes to connect and interact with their target audiences. Yet many brands do not invest enough in social media. Oftentimes,…

should you be investing more in social
How to Create Landing Pages That Actually Convert

August 11, 2015 Peggy Owen

How important are landing pages? Marketing Sherpa reported that 64 percent of marketers believe landing pages are the most effective method for testing value proposition. In fact, marketers believe that landing pages are so important,…

how to create effective Landing Pages
Google Introduces New Changes to Improve Click Quality and Eliminate Accidental Mobile Clicks

August 11, 2015 Peggy Owen

Does it seem as though your mobile ad budget doesn’t go as far as it should? If so, you are not alone, and it is certainly not your imagination. It’s happened to all of us…

Google click quality algorithm
Hiring an SEO Consultant versus an Online Marketing Firm

July 22, 2015 Peggy Owen

Do you understand the difference between hiring an Internet marketing consultant and an online marketing firm? Unfortunately, many people assume that all online marketing firms are the same — this is actually not the case.…

Internet marketing consulting
What You Need to Know about Google Search Engine Optimization

July 13, 2015 Peggy Owen

Google and other search engines use a variety of methods for determining which pages will receive the highest search engine ranking in results pages. While formulas used by search engines are relatively secretive, there are…

All about Search Engine Optimization Rankings
Best Methods for Generating SEO Leads

July 8, 2015 Peggy Owen

In terms of finding the best way to generate SEO leads, one size certainly does not fit all. Every business is unique, and you may find that certain methods or techniques for driving SEO leads…

How to generate leads via SEO
Facebook 101 – Creating a Business Page

June 30, 2015 Peggy Owen

If you are interested in creating a business page on Facebook, this post is your how to. In order to understand and get started, there are 2 types of accounts on Facebook. A Personal account…

Why Social Signaling is So Important

June 17, 2015 Peggy Owen

Social signaling can be understood as what happens when a link is built from a social media page. A Like on Facebook, a Retweet on Twitter and a Bookmark on Stumbleupon are all indications to…

SEO Is Still Worth the Investment

June 11, 2015 Peggy Owen

Marketing budgets are often the first place that many businesses look to when they need to cut expenses. More often than not, the reason that marketing is the first to get axed is because it…

Important Google Ranking Factors

May 28, 2015 Peggy Owen

It is no secret that Google has introduced a number of changes to its algorithm and now utilizes approximately 200 different ranking factors. While that may be common knowledge to some, most people remain in…

Google Keyword Ranking
Writing Content for Your Website

May 7, 2015 Peggy Owen

Why Writing Content for Your Website is So Important for SEO If you’ve heard of Search Engine Optimization (SEO) before, then you might be aware of how important content is when marketing your website. If…

Content marketing company
10 Steps to Perfect On Page SEO

April 8, 2015 Peggy Owen

Achieving Perfect On Page SEO When it comes to boosting on-page SEO, many people tend to focus on keyword density and meta tags. While those are all strategies that are tested and true, there are…

Mobilegeddon is Here, Are you Ready?

March 26, 2015 Peggy Owen

Making Appropriate Changes before Armageddon. Last month, Google announced a new algorithm developed to provide mobile users with search results that are more mobile-friendly. Although the algorithm is officially called Armageddon, most people refer to…

Why Reconsideration Requests are Not Successful

March 17, 2015 Peggy Owen

There are numerous reasons why a reconsideration request for a link penalty might not be successful. Among the most common mistakes that a website owner might make is when attempting to remove a penalty imposed…

How Do I determine Good Links Vs Bad Links?

February 25, 2015 Peggy Owen

Without digging into the technical details… Do you know what the data below means? Most people don’t and that’s why they hire SEO firms. It is a basic record of an inbound link to a…

Most Important Google Ranking Factors in 2015

February 5, 2015 Peggy Owen

As a business owner trying to promote your website, it is crucial that you understand the Google ranking factors in 2015. Simply using keywords for search engine optimization is no longer enough as Google now…

How to Leverage Effective Keyword Targeting to Boost SERPs and Revenue

January 22, 2015 Peggy Owen

Are you using keyword targeting effectively? Quite commonly, many companies use the broad scatter approach in which they attempt to target everything. Instead, it is much better to discover the best keywords and target those…

Tips on How to Choose Which SEO Agency

December 31, 2014 Peggy Owen

As a business owner, one of the most important things you can do to promote your business is increase traffic to your website. One of the most common ways to do this is through SEO,…

Things to Keep in Mind When Forming Your SEO Plan in 2015

December 18, 2014 Peggy Owen

As companies modernize and use new technology, SEO, or search engine optimization, has become one of the most important factors to help bring business to you. Although people have been using various SEO strategies for…

Google’s Mobile Friendly Test Tool and How it Affects Ranking

December 3, 2014 Peggy Owen

The ranking of a mobile site has been an ongoing debate with marketing and SEO experts all across the nation and now Google reveals the answer. Google announced that they will give mobile friendly websites a ranking boost. The…

Simple and Effective Ways to Increase Traffic from Google

November 25, 2014 Peggy Owen

Your goal as a website manager or creator, or even as a business owner, is to always increase traffic from Google. The most common way to do this is through search engine optimization, or SEO,…

How to Create a Video and get it online in 60 minutes

November 18, 2014 Peggy Owen

Not Sure How to Create a Video and get it Online? Some people think that making a video and getting it online takes a lot of time and effort. While this is the case for…

SEO Vs PPC: Understanding the Differences

October 22, 2014 Peggy Owen

Anyone vaguely familiar with methods of bringing traffic to your website will have heard of search engine optimization (SEO) and pay per click (PPC) advertising. While both methods do in fact bring you traffic, they…

What Does a Mobile Website Mean to You and Your Business?

October 8, 2014 Peggy Owen

Knowing the Difference between a Website and a Mobile Website Before you can understand what going mobile is all about, you have to see what the difference is between a full-fledged website and one that…

On Page SEO Checklist to Follow to Get Your Page on the Map

September 30, 2014 Peggy Owen

At first, search engine optimization (SEO) strategies may seem fairly straightforward. In reality, there are dozens of different factors you have to keep in mind, and each of these can make a large difference in…

10 Simple Ways to Increase Your SEO Traffic -Part 2

September 9, 2014 Peggy Owen

Ready to Increase Your SEO Traffic? Hopefully you were able to read about the first 3 main aspects that you need to consider if you want to increase your SEO traffic.  If not, here is…

10 Simple Ways to Increase Your SEO Traffic -Part 1

August 28, 2014 Peggy Owen

Ready to Increase Your SEO Traffic? Since it can be difficult to cover all 10 in one single message, we will instead focus on the first three on the list and go into them in…

Learning How to Select a Video Production Company

August 22, 2014 Peggy Owen

One of the most common elements of any online marketing strategies is videos, but it can be challenging for you as a business owner (or marketing agent) to do this yourself. This is especially the…

Getting Advice from Google

August 12, 2014 Peggy Owen

Ready for Some Advice from Google? Google actually has a Search Engine Optimization Starting Guide that you can download right now and dive into. Before you do get advice straight from Google though, take a moment…

Digital Marketing Vs Traditional Marketing

July 30, 2014 Peggy Owen

Throughout history, it has always been important to market your product to your audience; this is the best way to get your brand name out and make sales. In the past, experts used traditional marketing…

How to Dominate 1st Page of Google

July 23, 2014 Peggy Owen

The ultimate goal of any SEO campaign is to dominate the first search results on Google. While simply getting in the top four or so spots is great, dominating the page is even better and…

How to Do Keyword Research: The Most Important Steps

July 9, 2014 Peggy Owen

When you are working on SEO for your website or social media pages, perhaps the most important step in the process is selecting the right keyword or keywords. No matter how much time, effort, and…

Content Marketing Guidelines To Help Your Business

June 26, 2014 Peggy Owen

In the world of marketing, content marketing is starting to slowly increase so that it is now accompanying traditional SEO tactics. The most important thing to remember about this new type of marketing is that…

Understanding SEO can be overwhelming

June 10, 2014 Peggy Owen

This glossary of SEO terms should make understanding SEO a bit easier. The internet has billions of pages on it, but not all of them have the information that a person is looking for. You…

What is Google’s Hummingbird?

May 14, 2014 Peggy Owen

Google’s Hummingbird is the an algorithm that puts the focus on original content rather than just keyword matches. Google is aware of the fact that people load content by excessive keyword stuffing to get more hits, but this new algorithm…

SEO for Dummies e-Book Launched

April 8, 2014 Peggy Owen

Download Our SEO for Dummies Book Have you found yourself wondering how to get more readers to your blog? Do you want more sales, downloads or traffic to your website? Well, the key is to…

How to Increase Website Ranking on Google

April 8, 2014 Peggy Owen

Use These Tips to Help You Increase Website Ranking on Google A business with a high-ranking website in the Google search engine has the best online visibility. Google commands 67 percent of the search engine…

Survey Says …. Results are in on what Local Business’ Greatest Marketing Challenges Are

March 24, 2014 Peggy Owen

Marketing Challenges for Local Businesses Our survey revealed some interesting (as well as expected) results. Some had one or two of these issues marketing challenges, while other business owners had issues in all areas. Here…

How Video Marketing Influences Your Customers’ Decisions

March 10, 2014 Peggy Owen

We’ve all heard about video marketing, but how effective is it really? Here’s a great infographic from our partners at VidYard confirming video marketing can in fact increase the confidence in your potential customers, increase conversion…

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