Mobile Website Design & Development

Internet users are increasingly using their mobile devices to navigate the web, from making dinner reservations to purchasing airline tickets. 45 percent of Internet users between the ages of 18 and 29 use their smartphones for searches every day, while 80 percent of smartphone users now shop on their smartphones. Consumers now make an estimated $40 billion worth of purchases annually using mobile devices, and mobile web browsing is quickly surpassing desktop web browsing, making strategic mobile website design and development a critical component of any company’s digital marketing strategy.

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Effective & Efficient Mobile Website Design & Development

Today’s Internet users utilize a range of devices to browse the web, including tablets and smartphones. Just because your company’s website looks great on a desktop doesn’t necessarily mean that it will look great on a mobile device. In order to make a website viewable to mobile device users, the website will typically be transcoded. This process essentially renders a website in a way that makes it viewable on a mobile device. However, this transcoding process is incredibly flawed. As a result, a website will be rendered in a way that makes it hard to read and difficult to navigate.

It is never a wise idea to leave the complex process of mobile optimization up to a search engine. To be successful in the 21st century, companies and organizations absolutely need to have a high-quality mobile website that is compelling and easy to use. If you don’t have a mobile site but your competitor does, you are likely losing traffic. That is why MacRAE’S offers effective and efficient mobile website design and development services. We can craft a website that will facilitate a positive user experience on virtually any mobile device. MacRAE’S will work to create a simple navigation scheme and well-organized page elements. Content is easy to read, locate, and browse. Never again lose a customer because your site isn’t optimized for mobile.

Understanding Mobile User Intent

MacRAE’S approach to mobile website design and development not only focuses on the development of visually appealing, easy-to-navigate websites. It also focuses on understanding mobile user intent. Mobile search queries tend to be much more focused on immediate decision-making. Significant numbers of mobile choices are conducted as part of decision-making processes. In other words, mobile users are conducting searches with the intent of choosing a restaurant, deciding between products, or figuring out which store to visit. 70 percent of mobile searches lead to action within an hour. According to a study conduced by Google and Nielsen, 45 percent of mobile searches will actually influence a user’s decision-making. MacRAE’S works to understands mobile user intent.

The MacRAE’S Edge: The Advantages of Going Mobile

MacRAE’S mobile website design and development services can help give your brand the competitive edge it needs to attract more customers and rank higher in search engines results pages.

    • Boost Conversion Rates: Users conduct mobile searches with the intent of taking action. Google found that 3 out of 4 mobile searches actually trigger one of the following actions: additional research (36 percent), a website visit (25 percent), a store visit (17 percent), a purchase (17 percent), or a phone call (7 percent). MacRAE’S mobile web design and development services can help boost your conversion rates.
    • Generate More Traffic: Companies that don’t have a mobile version of their website lose traffic. If you offer a desktop experience to a mobile user and that user finds a competitor site that offers a tailored mobile experience, you may very well have just lost the attention of a potential customer. MacRAE’S mobile website development and design services can help your company drive more traffic to its website, boosting your bottom line.
    • Improve SEO Strategy: Mobile website design and development work to improve user experience, and improving user experience is a core pillar of every effective SEO strategy. Improved user experience means more traffic and more engagement, which in turn translate into higher rankings.

Every company needs a mobile website. Whether you need to tweak or update an already existing mobile website or want to start the design and development process from scratch, MacRAE’S can help. Get in touch to find out how we can help you with mobile website design and development.