Great SEO strategy it is about more than just what is on a webpage. Many SEO companies stick to optimizing HTML tags and metadescriptions to boost rankings. But at MacRAE’S, our comprehensive SEO strategy goes beyond the web page to improve page authority and boost rankings. By boosting your brand’s rankings in search engines, MacRAE’S helps you curate a more compelling and engaging digital brand image.

By taking our SEO strategies off the webpage and into social media, video production, and blog development, MacRAE’S can maximize page authority, the probability that a specific page from your website will turn up on search engine results pages. Page authority is based on a logarithmic scale from 0 to 100 and essentially measures the quality and relevance of your site’s content and links. The higher the page authority, the more likely you will score those coveted top rankings in search engine results pages.

Improve Page Authority and Drive Traffic with Comprehensive Link Building Strategies

MacRAE’S link building strategies work to improve your webpages’ authority and drive more traffic to your website. When it comes to effective link building, it isn’t just about quantity. It is about quality. Our industry experts are adept at getting you the highest-quality links possible on the right sites using a range of tactics and strategies, from guest posts to authoritative guides. All of our tactics are completely white hat, so you will never again suffer from an unwarranted search engine penalty.

Enhance Visibility, Improve Conversion Rates, and Facilitate Engagement Between Your Customers and Your Brand with Social Media Marketing

Social media marketing is the centerpiece of any off page SEO strategy. What makes social media so critical? Search engines consider the popularity of a website when ascertaining rank. Search engines use social media metrics to judge the popularity of a website. Recent updates to Google algorithms have only made these social metrics more important, giving these social signs or social metrics more weight in search engine algorithms. URLs that rank high in search engine results pages have almost always been liked, favorited, and shared extensively across social media sites, like Facebook, Twitter, and Google+.

At MacRAE’S, our team will work to optimize your brand’s social media accounts to maximize your engagement and social share rates. Our goal is to get more people liking, commenting on, and sharing your content across social media networks. How do we do it? Effective social media marketing strategy is all about thorough audience research, expert profile optimization, and compelling content.

  • Maximize Your ROI with Audience Research: MacRAE’S effective audience research helps your brand understand where to invest social media resources for the highest return on investment. In order to develop an effective social media marketing strategy, it is crucial to understand whom you are marketing your content to. Social media usage varies significantly between demographics. For example, while Twitter is most popular among the 18 to 29 age bracket, Pinterest is most popular with women in the 25 to 54 age bracket. The bottom line is that good audience research helps you figure out where to post as well as what to post for the highest return on investment.
  • Capture Your Target Consumers’ Attention with Profile Optimization: Are your social media profiles optimized to attract your target consumers? MacRAE’S can help you figure that out, providing you with a detailed analysis of what is working and what isn’t. We can optimize your profile in a way that best reflects your brand’s core values and most appeals to your target consumers.
  • Improve Engagement Rates with Compelling Content: A brand’s social media success is contingent upon its ability to produce compelling content. The MacRAE’S team can help you tailor your social media content to your target demographic. This entails helping your brand cultivate a presence on the sites your target consumers are using, as well as tailoring that presence to the wants, needs, and preferences of your target consumers. By optimizing your content for your target consumers, MacRAE’S can help you dramatically improve your social media engagement rates.

Facilitate Better Engagement Between Your Customers and Your Brand with MacRAE’S Social Media Marketing

Your social media sites might not directly influence search engine rankings, but they are a critical component of every SEO strategy. That is because social media sites are major drivers of traffic and work to make your brand more visible across the web.

  • Drive Traffic: Social media sites provide consumers with another pathway to your website, working to drive traffic.
  • Boost Sales: Close to 80 percent of all consumers use the Internet to make purchases, and over 75 percent of all consumers rely on social media to make purchasing choices. A strategic presence on social media sites, like Twitter, Facebook, and Instagram, can help your brand boost sales.
  • Cultivate Consumer Loyalty: Half of consumers report being more loyal to brands that they follow on social media. With an effective social media strategy, you can develop a more loyal customer base.

Boost Your Rankings and Improve Brand Visibility with Blog Development

MacRAE’S can help your company build a blog that attracts and engages your target consumers, helping you with everything from content development to keyword research. Why blog? Well, consistently blogging is a crucial component of every SEO strategy. It produces the fresh, relevant content that will drive up page authority while also helping your brand curate a compelling digital image. Search engines consistently index blog content faster than web content. While it takes Google around a week to index new web content, the search engine will index new blog content within 24 hours. Blogging is also critical to link building efforts, helping build inbound links. One study found that companies that blog have 97 percent more inbound links.

Cultivate a Better Brand Image with High-Quality Video Production

If you want to facilitate a great relationship between your brand and your customers, few tools are as powerful as video. From the rise of YouTube to the ever-increasing popularity of micro video sharing sites, like Vine and Instagram, consumers are increasingly demanding video content and often rely on it to connect with brands. But creating good video content is easier said than done. That’s why we’re here. MacRAE’S team of creative experts can help your brand develop innovative and compelling video content that is guaranteed to capture the attention of your consumers and boost your online visibility.

MacRAE’S video production services will help your brand thrive in the 21st century, providing your brand with the high-quality, compelling video content that customers want and expect. Our video content, produced by industry experts, will improve your brand’s image, drive traffic, and boost your brand’s bottom line. Seven out of ten consumers view brands in a more positive light after watching brand-related video content. Compelling and engaging video content is a highly effective way to drive traffic to your site. Furthermore, by 2017, video content will account for roughly 70 percent of all Internet traffic.

Creating good content and social marketing is easier said than done. That’s why we’re here. MacRAE’S team of creative experts can help your brand develop innovative and compelling content that is guaranteed to capture the attention of your consumers and boost your online visibility.