MacRAE’s: Manufacturing the Keys to SEO Success for Over a Decade

MacRAE’s offers customized SEO strategy for manufacturing companies across a range of industries and sectors. MacRAE’s understands that when it comes to comprehensive SEO for manufacturing companies, the key to success is an in-depth understanding of the products and services that your company provides. We’ve helped over 100,000 companies improve their rankings in search engine results pages and boost their online visibility — and your company could be next!

Our experts have the expertise, experience, and industry knowledge to choose keywords, develop websites, and optimize content in order to improve the rankings of your manufacturing company’s website in search engine results pages, drive more traffic, and facilitate quality engagement between your target market and your brand. Starting from as little as $399 a month, all our SEO programs are 100% white hat and Google Panda and Penguin compliant, and they include all the services below PLUS a comprehensive MacRAE’s advertising program! Not a techie? That’s OK! Call us today, and we’ll explain it all in plain English!

Why Do Manufacturing Companies Need SEO?

SEO is a powerful lead generation tactic for any manufacturing company. An effective SEO strategy can help your manufacturing company get more contracts and more orders, which in turn generates more revenue. MacRAE’s SEO strategy can help your manufacturing company to be seen where your clients are searching and improve the odds that your websites will be found during the research phase of potential leads’ buying cycle. Through link building, keyword research, content optimization, and more, MacRAE’s will work to better link your brand name with the products and services you offer as a manufacturer. This ensures that your brand will be found by the right people, even if they don’t already know your company’s name.

Customized Off Page & On Page Search Engine Optimization Solutions

MacRAE’s works to improve your webpages in order to enhance user experience and improve search engines’ ability to index your content, both on the page and off the page.

  • Keyword research and targeting: Effective keyword research and targeting ensures that the right leads find your manufacturing company’s products and services. From branded terms for your business name to generic terms that describe your manufacturing company’s specialties, MacRAE’s has the SEO experience and the industry knowledge to choose the keywords that will make your company visible to the right leads. MacRAE’s provides 10 primary keywords or key phrases, and more are available if required at an additional cost.
  • Page title, description, and meta tag optimization: MacRAE’s will work to optimize all of your website’s page titles, descriptions, and meta tags to enhance user experience and ensure your content is better indexed by search engines.
  • Improvement of crawlability: We’re here to make sure that search engines can easily find and index the content on your site. As part of our SEO for manufacturing companies services, MacRAE’s will audit your site for any crawlability issues and make the appropriate adjustments. This includes the creation and submission of XML sitemaps to Google and Bing.
  • Improvement of site architecture and internal linking: As part of our comprehensive SEO for manufacturing company services, we will work to ensure that your site architecture and link scheme are both semantically correct and coherent. This makes it easier for search engines to index your site and also enhances user experience.
  • Video and image optimization: Proper video and image optimization can provide a valuable boost to manufacturing companies’ lead generation strategies. MacRAE’s will optimize your videos and images to ensure that they can easily be indexed by search engines.
  • Citation building: As part of our comprehensive off page search engine optimization solutions, MacRAE’s offers name, address, and phone citation building in online directories. This helps ensure that the right leads can find your company.
  • Link building strategy: Links are a crucial component of SEO. MacRAE’s can help you get the inbound links needed to boost your rankings and improve your brand’s online visibility.
Local Optimization

For manufacturing companies selling their products or services in local regional markets, local optimization is absolutely critical. MacRAE’s full-service search engine optimization strategies help you leverage the power of the local. Our strategies include local optimization strategies to target your content to specific geographical areas, including local citation building, localization of keywords, and localization of content.

Analytics & Reporting

We know that as a manufacturing company, you value numbers. At MacRAE’s, we care about numbers too. We’re not just here to tell you what an SEO strategy can do for your manufacturing company. We’re here to show you. That is why MacRAE’s offers monthly reporting. Through a detailed analysis of your website’s Google Analytics account, our team of experts will examine traffic increases and website conversion growth generated from our SEO efforts. You will be able to meet with an SEO specialist each month to review the reports and discuss the results. We will make any necessary tweaks and adjustments to ensure your ongoing success. We also offer Google Analytics & Webmaster tools setup & installation.