SEO For Retail Companies
Whether you have a physical retail store or an online retail giant, all retail companies can benefit from an improved online presence. 8 out of every 10 consumers use the Internet to make purchases, and a significant chunk of consumers are using search engines to find the products and services that they need. That means that the higher your retail company ranks in search engine results pages, the more you will sell.
MacRAE’s offers comprehensive, high-quality SEO strategies and solutions using the latest, cutting-edge industry tools in order to help retail companies improve their brand exposure, generate more traffic, sell more, and improve their bottom line. Starting from as little as $399 per month, all our SEO programs are 100% white hat and Google Panda and Penguin compliant, and they include all the services below PLUS a comprehensive MacRAE’s advertising program! Not a techie? That’s OK! Call us today, and we’ll explain it all in plain English!
Boost Your Rankings with Comprehensive On Page and Off Page Solutions
MacRAE’s SEO for retail companies employs both on page and off page solutions. Our comprehensive SEO services include:
- Improvement of site linking and architecture
- Citation building
- Link building strategy
- Improvement of crawlability
- Local optimization
- Optimization of images, graphics, and video content
- Keyword research and targeting
- Page title, description, and meta tag optimization
Develop High-Quality, Unique Content to Enhance User Experience
Retail websites often struggle with duplicate content issues. With hundreds, if not thousands, of product descriptions, it can be a challenge to develop high-quality, unique content for each and every product page, especially when many products are likely to be incredibly similar, with only slight variation in color or sizing. However, duplicate content is bad for both user experience and search engine rankings. MacRAE’s content generation strategies help retail companies boost their original content in order to improve rankings in search engine results pages. The more information about a product on its page, the better a search engine is able to understand what the page is about, how it relates to other pages on your site, and how it is relevant to specific user queries. That translates into significantly improved rankings.
Strengthening product categories and popular product descriptions: As part of our SEO for retail companies, we will help you put content where it counts. Our experts will work to identify your most popular products and work to optimize all product category pages with high-quality, original content.
User-generated content: Retail companies not only improve their website rankings with original, user-generated content, they also improve their brand image and enhance consumer trust. MacRAE’s works to improve the quantity and quality of user-generated content, such as comments and reviews, by facilitating improved engagement between retail companies and their customers.
Cutting down on duplicate content: Retail companies often sell versions of products that are virtually identical except for minor variations in color, sizing, etc. In the world of SEO, this can be quite problematic, because if these listings aren’t handled correctly, search engines will view them as duplicate content. As part of MacRAE’s SEO strategies and solutions for retail companies, our experts will work to properly index pages and cut down on duplicate content.
Make Shopping on Your Retail Site a Social Experience with Social Media Marketing
MacRAE’s social media marketing programs are designed to help retail companies harness the power of social media-driven purchasing. Social media is increasingly becoming a driver of online sales.
- Between 2012 and 2013, there was a 357 percent increase in sales from social traffic, and the percentage of sales driven by social media only continues to rise.
- 3 out of every 4 consumers rely on their social networks to make purchasing decisions.
- 4 out of every 10 social media users have purchased an item after sharing it online or favoriting it on Facebook, Twitter, or Pinterest.
The bottom line is that an active presence on major social media sites can help your retail company increase sales. As part of MacRAE’s SEO for retail companies, our experts will work to set up and optimize your retail company’s social media profiles, including Facebook, Google+, Twitter, etc.
Cultivate a Better Brand Image and Gain Consumer Trust
Retail companies often assume that consumers will automatically buy from the retailer with the lowest prices. However, that isn’t necessarily true. Consumers are more likely to purchase from retail companies that they trust, from companies that are reputable and recognizable. MacRAE’s SEO strategies, from social media marketing to comprehensive link building, can help make your brand more reputable and more recognizable, boosting consumers’ loyalty levels and driving sales. For example, research suggests that brands that regularly syndicate high-quality, compelling content across social media channels enjoy higher levels of consumer loyalty. One study found that 53 percent of Americans are more loyal to the brands that they follow on social media. MacRAE’s can help you get the better brand image and improved consumer trust that you need to generate more sales.