What do you say? When do you say it? How do you create engagement with your community?
MacRAE’S “Do It With Me” Social Media Marketing Program eliminates the biggest barrier to effective social media marketing – the lack of time to create engaging content.
Every business day we deliver a blend of great original and curated content directly to your social media channels. Customized for your brand, services and your customers, we create engaging content in order to connect with your social community.
We Write it All – Over 170 times a Month!!! Choose from four programs that have you covered every business day in the top channels.
Respond, react and grow as your MacRAE’S Social Media Program helps you start.
- Building an engaged community of your best customers, prospects, partners, employees
- Creating direct 1-to-1 connections with your community
- Decreasing the costs of customer service
- Increasing brand awareness by amplifying your marketing and sales messages
- Increasing qualified traffic to your website by up to 50%
- Decreasing the costs of recruiting
- Generating more qualified sales leads, and incremental ROI
Social Media Marketing Helps B2B Companies Engage, Connect and Sell
Social media is critical to a well rounded digital marketing strategy, and can set your business apart from the competition. Social content creation is the easiest way to get started.
- Did you know that your customers are 9x more likely to trust the recommend of a family member, friend, colleague than they are a claim made directly by the brand?
- Did you know that 4 out of 5 decision makers are relying on social media to help inform them with purchase decisions?
The power of social media marketing is clear. It allows your best customers to tell other customers and prospects how great you are. It is a powerful business building tool, not only allowing you to enhance your brand, but also a forum to engage with your customers, prospects and partners on a direct basis.
Not only does it help you achieve higher search rankings, social media is also critical in driving increased, and qualified, traffic to your website.
Why Do I Need Social?
Promoting value and relevant content through social media channels will also drive web traffic, increase demand for your content and raise your online visibility.
MacRAE’s believes that social media is a critical component of effective digital marketing and SEO strategy. Our social media experts can help your brand set up a powerful social media marketing platform that will improve your search engine rankings, increase traffic and improve conversion rates, and improve brand recognition, visibility, and authority.
The Social Media & SEO Connection: Better Rankings, Faster Indexing
Search engines are increasingly considering social metrics when raking websites in search engine results pages. This includes Google+ authority, Facebook likes, Twitter followers, etc. In other words, active social media profiles signal to search engines that a brand is legitimate, credible, and trustworthy. Links that appear on the first page of search engine results are almost always associated with high levels of social media activity, garnering likes, shares, tweets, and +1s. For example, a link that has been shared many times on Facebook will be ranked higher by Google than a link that has never been shared. Content that has been shared extensively across social media sites is also indexed faster. Content that has been tweeted extensively is typically indexed by Google 50 percent faster. By maximizing its social media potential, your brand will also boost its SEO efforts.
A Social Media Presence Matters
The bottom line is that when it comes to effective digital marketing, social media strategy is key. From Facebook to Instagram, MacRAE’S can help your organization set up a social media strategy that will help you leverage all of the benefits social media has to offer.
Improved Brand Recognition & Enhanced Brand Visibility
Social media not only helps you attract new customers. A well-executed social media strategy can also make your brand much more familiar and recognizable to current consumers. Social provides an excellent platform to syndicate high-quality, compelling content that is of value to your target customers, which in turn boosts your brand’s visibility and customers’ recognition of your brand. The more consumers see and interact with content produced by your brand, the more easily they will recognize your brand. Brands can further enhance their visibility by strategically interacting with influences in their niche on social media.
Increased Traffic & Higher Conversion Rates
Social media offers consumers another path to your brand’s website. Every time your brand posts something on social media, you are offering consumers an opportunity to convert. A well-crafted post that is compelling and engaging can help lure more visitors to your site, a visit that could eventually lead to a conversion. While not every visit to your brand’s social media pages will directly result in a conversion, social media greatly expands conversion opportunities. As any digital marketer will tell you, opportunity is the first element of every action, whether that action is purchasing a product or downloading a case study. By generating more traffic to your site and presenting consumers with more conversion opportunities, an effective social media strategy inevitably helps bolster conversion rates. Research shows that social media marketing has a 100 percent higher lead-to-close rate than outbound marketing. The more quality content a brand syndicates on social media, the more inbound traffic you will generate and the more conversions you will see.
Better Brand Authority & Stronger Consumer Loyalty
Social media provides a channel for interaction between brands and consumers. Regular interaction improves your brand’s authority. This is advantageous because higher brand authority is associated with greater consumer loyalty. Research consistently shows that brands that regular syndicate high-quality, compelling content across social media channels enjoy higher levels of consumer loyalty. One study found that 53 percent of Americans are more loyal to the brands that they follow on social media.
Improved Customer Insights
A social media presence can also help your brand gain insight into the behaviors, wants, and needs of its target consumers, a practice known as social listening. Brands can use social media and social media analysis tools to gain insight into what users think about products or services by monitoring what they are saying about them and their overall experiences with them. Observing consumer social media feedback is an excellent way to get valuable insight.
The MacRAE’S Advantage: Improve Engagement, Generate Leads, Boost Sales
By dramatically improving both the quantity and quality of interaction between your target consumers and your brand, MacRAE’S social media marketing strategies can help your company improve engagement, generate leads, and boost sales. Whether you are starting out from scratch or need to refine and improve existing social media profiles and content generation strategies, MacRAE’S is here to help. Get in touch with us today to learn how our social media experts can help your company fully leverage the power of social media marketing.